Against the Odds: How Two Best Friends Are Navigating Retail, Together
Let’s be real—retail isn’t easy. The landscape is unpredictable, the pressures are real, and small businesses face challenges that most people will never see from the outside. But in the heart of all this, something beautiful has happened: two best friends decided to back each other, build side by side, and make space for something different.
We (Vaya from Dig If U Will and Fay from MIG Collection) share more than a store—we share a vision. A belief that community over competition isn’t just a nice idea; it’s how we actually do business. We’ve made a commitment to support one another through every win, every quiet moment, every big delivery, and every last-minute dash to serve a customer just right.
It’s not always perfect. It’s retail, after all. But what makes it work is the foundation we’ve built: respect, communication, and a whole lot of love for what the other is creating. When one of us needs to step away, the other steps in. When one of us has a launch or a milestone, the other is the loudest cheerleader in the room. There’s no jealousy here. Just joy.
In a world where the retail grind can feel isolating, we’re proud to say we’ve found strength in togetherness. We’re different, but we work in harmony—and that’s something rare.
So yes, retail is tough. But friendship, trust, and the shared dream of creating beautiful experiences for our customers? That’s what makes it not only possible—but meaningful.
If you're ever in Oakleigh or in Melbourne, come say hi. Visit Dig if U will (@digifuw) and MIG Collection (@themigcollection) - two different worlds under one roof, brought together by heart, hustle, and a whole lot of belief in each other.
You'll find us at 22A Atherton Road, Oakleigh. We'd love to welcome you in.
Vaya
Comentarios